CS Health’s innovative approach to tackling industrial deafness
Don’t be a Garry – we all know one
CS Health is tackling common health issues among mine workers with a new awareness campaign, ‘Don’t Be a Garry’. The social-media-driven campaigns aim to spark discussions that will encourage mine workers to take proactive steps toward protecting their health. The first campaign targets industrial deafness.
Despite industrial deafness being 100 per cent preventable, hearing loss continues to be a persistent concern within the industry.
In 2022, 15 per cent of health-related restrictions imposed on workers attending for periodic medicals were due to hearing impairments. Industrial deafness claims also accounted for around 15 per cent of all claims received by Coal Mines Insurance over the last five years – and the figure is growing.
CS Health aims to drive a fundamental shift in behaviour by encouraging active engagement with safety practices in this comedic take on the mine site PPE shirker, Garry. The ‘Don’t Be a Garry’s’ laconic storytelling emphasises the immediate and long-term consequences of unsafe practices and encourages a safety culture where workers feel empowered to speak up; to help aid in behavioural change.
